an American and Canadian citizen available to work on both sides of the border.

With 25 years in advertising in Canada and the U.S., I am an independent creative director and copywriter delivering bigger, smarter, braver ideas. I’ve led global brands, built killer teams, and created award‑winning work that gets results. From Nutella to Petro‑Canada, I lead with kindness—and still can’t believe this is my job.

I learned the foundation of Smarter Creative running point while my team developed experiences that spellbound consumers for dumbfounding amounts of time for Playstation. I used it with Sugar Crisp to cut the head off their iconic brand mascot and turn it into a robot. And it helped connect kids with giant cheese explosions, rocket-powered hammers, and parachuting elephants for Goldfish.

Through it all, I’ve learned that when we keep Smarter Creative top of mind, we succeeded.

I'VE LENT MY TALENTS AS A FREELANCE CREATIVE DIRECTOR & Copywriter

As a freelancer I've proven the value of smarter creative working with agencies and directly with brands. I helped Canadians give a honk with an obnoxiously lovable goose for Petro-Canada. I’ve inspired patients and doctors alike for Penn Medicine. I used smarter creative to build brand foundations for the home improvement brand, SmartRoof. And I've helped brands like Insomnia Cookies, GoDaddy, ATCO, Zeno, Chelsea Hotels, Clockwise, Notion, Smith Optics, and Insurely find new audiences with reimagined digital advertising.

I led the creative team at Noise Digital

At Noise Digital in Vancouver, I put smarter creative in action developing creative strategies and digital experiences for Tic Tac, Nutella, Ferrero Rocher, Kinder Surprise, Sleeman, BCLC, Credit Unions of BC, and Playstation. I led creative and media strategy for Destination BC, Tim Tam, and Goldfish; leveraging the latest ad tech and using data to ensure the right creative was seen by the right consumers at exactly the right time.

I learned to be a creative leader at Razorfish

At Razorfish in Chicago, I honed my skills working on results-driven brands like AT&T, BlackBerry, Oscar Mayer, and Kraft Foods. I brought talking cookies to the operating rooms of Grey’s Anatomy, and trained dogs to guide users across the internet. My work for Alpo dog food helped redefine the boundaries of online advertising resulting in dramatic sales increases and the highest honours from the Online Marketers Association. 

Awards & Honours:

Shorty Social Good Award

AAF Los Angeles American Advertising Awards (3)

eHealthcare Awards (3)

OMMA Award for Best Banner Ad

Summit Emerging Media Award (3)

Marcom Award (2)

Facebook Studio (3)

Canadian Marketing Association Award

Pro Award (3)

Shopper Innovation Award

Communication Arts Annual