Rümi Fall Campaign

Just explain what we do, but make it fun, and include an offer.

Sometimes, you’ve just got to keep things simple… explain the product and include a compelling offer. Easier said than done when you have to introduce a whole new business category.

We leaned into the boring creative platform we created for Rümi, repurposed our digital production set, brought back our favourite actors, and delivered a bubbly set of spots that would get the job(s) done.