Sandbox Mutual Insurance

A campaign refresh for a delightfully simple insurance brand.

Insurance is boring, Sandbox isn’t. Our job was incredibly simple, refresh the brand to show unboring insurance. That meant we needed to be human, be different, and be predictably unpredictable… essentially the opposite of any other insurance brand out there.

The campaign would execute exclusively in static digital ads, billboards and long form copy. So we stripped our idea back to it’s simplest, truest forms.