Speaking:

How to Have More Ideas Without Losing Your Mind

Coming up with ideas should be the fun part, not a test you have to pass every day. 

Being a commercial creative in 2026 is HARD. More content. More concepts. Faster turnarounds. With AI in the mix, you’re expected to be more original…more often. Somewhere along the way, the question creeps in:

What if this is the time…I got nothing?

You’re not alone.

I’ve spent 25+ years in advertising and branding…and still feel the pressure. The difference? I no longer wait for inspiration, I use process to drive my creativity.

The business of creativity revolves around reliability. That’s why I developed a set of simple, repeatable techniques that generate more ideas, faster… without burning out. In this talk I share the toolbox behind my award-winning work so you can approach creative problems with confidence.

Secret 1:

You have succeeded before. You will succeed again.

Secret 2:

Map out your process.

Secret 3:

Generate | Sort | Define.

Secret 4:

Generate nuggets, not ideas.

Secret 5:

Use pen and paper.

Secret 6:

Use mini-briefs to generate nuggets.

Secret 7:

Generate nuggets with a timer.

Secret 8:

Generate nuggets with WordPlay.

Secret 9:

Sort your nuggets digitally.

Secret 10:

Define your ideas.

Secret 11:

Trust to the experts.