Give A Honk. Get Your Goose.
The Petro-Canada Goose Just Keeps Getting Better
When you’re bringing back a spokesgoose with a VERY big personality, you have no choice but to go BIG… so that’s we did… to the tune HUNDREDS OF THOUSANDS of Goose keychains for sale at Petro-Canada locations across Canada.
For just $1 consumers could purchase a keychain and Petro-Canada would donate $3 to support family caregivers. That’s something to Give A Honk about!
The folks at Sarofsky came back on board to help make this year’s video spots even more ridiculous and unforgettable. Mission accomplished.
TOUCHPOINTS:
Digital Video
Online Display
On-Site/In-Store
PR & Earned Media
From the gas station straight to a eurotechno warehouse dance party after 4am… Goose had a REALLY good time.
And who better to sell a goose keychain…
“He’s adorable and I had to get it.”
-@VS Action Figures on YouTube
“Honk Honk Cute!”
@lesleymichele14 on Instagram
He got supersized for a campaign launch at the iconic goose statue in Wawa, Ontario.
“LOOOVE 😍😍😍 definitely buying one 😍”
@giuseppevt on Instagram
“I got a couple, but I want a whole flock 🙃”
@blissful.george on Instagram
And you simply haven’t lived until you hear Goose perform his dance track en francais.
See year one of the campaign here, or click the image above