Penn Medicine Stories

Telling gorgeous patient stories of healthcare innovation.

When you’re one of the world’s most innovative hospitals it’s easy to forget that it’s emotional relevance that actually connects with potential patients.

So we developed TV spots that gorgeously follow individual patient journeys through ground-breaking healthcare. And we partnered with the extraordinary team at Sarofsky to bring them to life in animated storybooks.

Through compelling animation and storytelling, we were able to illustrate how innovation in healthcare is driven by real patient needs, putting a human face to the science.

TOUCHPOINTS:

Broadcast TV

To explain Penn Medicine’s breakthrough CAR T-Cell Therapy, this spot centers Michelle’s personal journey. With a goal of making the story as relatable and accessible as possible, the script was kept short and direct.

Through carefully crafted visuals, we were able to explain how this innovative treatment transforms a patient’s immune system into a powerful cancer-fighting tool, all while establishing a deeply human and personal connection to Michelle’s experience.

“A breakthrough idea becomes a new path forward…”

Because of Jim’s movement disorder, simple everyday tasks, such as lifting a cup of coffee, became frustrating and nearly impossible.

We brought those struggles to life, while also portraying the steady support he received from his family and dedicated medical team. We captured the pivotal moment during his brain procedure when he experienced immediate and life-changing results, showing the profound impact of Penn Medicine’s advanced medical care.