Sugar Crisp


Using smarter creative to excite college campuses with the Tweet-to-Speak Sugar Bear.

Our job was to reintroduce Sugar Crisp and its iconic mascot, Sugar Bear, to college students across Canada. So we cut off Sugar Bear’s head and used it it make thousands of new fans.

We built hundreds of Twitter-powered Tweet-to-Speak Sugar Bear trophy plaques to give away to college students. We then launched a nation-wide campus tour to introduce our Tweet-to-Speak bear, and enlisted the greatest minds in history to promote him in social media.

We gave 100 of our Sugar Bear Bots away to lucky students who most impressed us.

Pretty sweet.


40,000 contest submissions

Increased Sugar Crisp sales at grocery stores near college campuses

Credit: Noise Digital