Reviving brand loyalty for Playstation was easy as pushing a button… over and over and over again.
To increase awareness of Playstation products during the holiday season, I directed the Noise Digital creative team in developing the PlayStation Holiday Button.
The idea was incredibly simple, and perfect for the mobile screens of our target audience. With a Playstation Holiday prize pack and tons of instant prizes up for grabs, players pressed the Holiday Button over, and over, and over for hundreds of millions of chances to win big.
We integrated Facebook sharing tools into gameplay and sat back while players shared and the game caught fire… just in time for Christmas.
112,000,000 button pushes
16:00 average time spent on site
11,000 Facebook shares of Playstation game titles
Credit: Noise Digital