With 20 years of experience leading creative teams
I work with agencies and directly with businesses.
I am the extra muscle you need to solve your advertising and marketing problems. I provide senior creative direction from ideation, through pitch, and into campaign production if needed.
I'm a creative director that cares more about results than winning awards. I can integrate with existing teams, or bring my own.
Turning what if into what’s next:
Smarter Creative shows off Penn Medicine's leadership and innovation.
A boring, but essential reminder for homeowners:
Expanding the Rümi brand with the help of Smarter Creative.
Nutella used Smarter Creative to spoon and spread its way to innovation:
Reinventing consumer promotions and generating a 12% sales lift.
I find big ideas with Smarter Creative.
Smarter Creative is a my battle-proven process for generating better ideas with less stress.
Agencies Get:
Reliable, senior creative talent who gets the job done right.
Businesses Get:
Senior creative talent without the big agency prices.
UCLA Health relied on smarter creative to find its pandemic voice:
Increasing net promoter and patient satisfaction scores with #TeamLA.
Making B2B recruiting ads fun(ny):
Tech recruiting firm Torc uses Smarter Creative to say “We’ve got someone”.
Creating results:
Smarter Creative drives Notion’s performance campaigns.
I'm ready to jump in with Smarter Creative at any time. I work best in a creative director role, but can hold my own in art direction and copywriting.
You should call Brian when:
I can bring fresh ideas to any brief working solo, with your team, or with my own team.
I'm available as needed to deliver big ideas in time for the big meeting.
I can fill gaps and bring big ideas. If needed, I can stay on to see them through production.
I bring senior creative expertise without the budget or headaches of a big agency.
More campaigns built with smarter creative:
